Developing a client tracking system is the best choice in this case study. It would allow a customer database to be developed with ease. For a growing business such as Animal Magnetism Inc. there is a need to have proper tracking systems in order to get feedback and improve services offered. A better system would ensure that every contact with a customer is recorded in the database. Beginning with the contact details of the client such as email and phone number, such a system would be effective and implemented well. Other details could be included such as record keeping of customers regarding the quality of services received.
Customer information management is a core need for Animal Magnetism Inc. In this Some businesses are set up to manage customer information and to effectively access data when needed. However, the multidimensional needs of customers, administrators and service staff can change database guidelines and outcomes. It is important to track customers and to have multiple systems to view necessary details in order to effectively manage back end procedures. Further, effective systems in these areas can foster positive development for customer outreach and other relationship management operations.
Management of client information can be done with spreadsheet tools. Smaller businesses can find valuable directories to store customer data. However, larger organizations may find their data needs to be complex. With variables that cannot be addressed through simple tools, the business need arises to create a novel management protocol.
Developing a checklist following the 5-step systematic approach gives the business owner a chance to develop good strategies. It would also allow a solution in managing customer expectations and improving service delivery. The new system would immediately collect information about the client. Meanwhile, the checklist allows a sure way towards all aspects of client tracking systems and identification. The type of services that this organization offers can be managed effectively through this method and achieve greater levels of satisfaction to the client.
Assumptions Of The System
The functionality of animal tracking systems will depend on what types of traceable devices are involved. Animals of the owners will fully participate and cooperate with Animal Magnetic Inc. Staff. Customers would be required to provide accurate information concerning their animals. In case a client provides conflicting information about his/ her animal, the system may not be able to trace the pet in search. This may force the client to provide more documents as an evidence of ownership. The system should allow data to be changed or updated to ensure authentication of ownership through password and user credentials.
In a situation where the number of customers increases, the data system may slow down for few minutes as a result of overload. System design that keeps volume of data, ability to access information and relevant standards in mind would help mitigate these problems. The client feedback may contribute to longer system wait times. Further, new entry in separate programs may be required. Some animals could have infectious diseases that may spread to other animals. All animals in this system are assumed to have no record of diseases because there is no data describing whether the animals have infection or not.
It would be important to gather client information regarding spatial diseases when implementing a new system. When accounting for this aspect of animal health it would be possible to identify what has spread across heterogeneous. Information such as processing through air, water and animal feed can be gathered in order to make sure that there is adequate information on health standards is made available (Carpenter, 2003). Identification of pets may be confusing due to similarity in color, age and breeding. Therefore, customers who come to collect their pets should provide extensive data validation and review. This should be conducted before data are uploaded to the system and as part of an ongoing process. There is a possibility that some customers may enquire about the pets of others. Such a concern illustrates the need for the system to establish policy and procedures that protect the data from intentional or unintentional customer modifications and to ensure accurate data are made available.
Five-step systematic approach Checklist
Step 1: Collect consumer information
Does the customer want?
Fill in all personal information when being served?
Do they use want to use custom made or shelf software?
To use multiple criteria?
To have their information encrypted?
Use different databases to view their information
Step 2: Understanding business
What databases are being used?
What record processes are being used?
Using latest technology to interface with database
Does the business use multiple criteria?
How is the system priced?
Does the system help you to keep track of your customers?
Is the customer information secure?
Step 3: Business needs
What is your strength?
What area of the system need to be improved?
Who is your target?
What is important to them?
Step 4: Measure and track data
Are there clear goals and ways to track their achievement?
Is there a way to get feedback?
Can you measure impact and improvements?
Step 5: Improvement plan
Is there an improvement plan?
Are there leadership and development training for staff?
Are quality improvements initiatives workable?
Ultimately, it is possible for the suggested techniques to provide better customer relations and information implementation within Animal Magnetism Inc. The suggested paradigm would account for relevant issues while offering intuitive solutions in the ongoing challenges of IT and inherent data systems.
- Carpenter, S. R., & Brock, W. A. (2006). Rising variance: a leading indicator of ecological transition. Ecology letters, 9(3), 311-318.
- Jayachandran, S., Sharma, S., Kaufman, P., & Raman, P. (2005). The role of relational information processes and technology use in customer relationship management. Journal of marketing, 69(4), 177-192.