There are many sociocultural factors that have a direct impact on the way Apple does business. For one, the world is becoming more connected, with more and more people using mobile devices. Cell phone use is up in all countries around the world as phones and other forms of technology become critical pieces of the process in daily lives. This provides Apple with a strong opportunity to be at the forefront of providing people with the machines that power their lives.

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It also suggests that there is a strong growth possibility for Apple coming. The same is true of social media opportunities. Social media sites are filling even more functions today than they have in the past. For one, social media sites are allowing people to connect with one another. They are also allowing people to do business more readily. Apple has developed platforms and devices that support this sociocultural factor quite well. This positions Apple well to ensure that they are a relevant company going forward.

Technological factors also play a key role in Apple’s opportunity and environment moving forward. For one, cloud computing is the future for companies and individuals alike. Apple’s cloud technology is highly developed, and more, it is integrated into all Apple devices. This means that Apple could provide solutions to help businesses with their storage in the future. One of the elements that may keep Apple down is the fact that the Internet of Things (IoT) is becoming such a major force in life now. Apple is not positioned as well in this, and there are many more competitors coming into play with these kinds of technologies. Apple has long been a technology leader, but with more companies being able to make gadgets and think about the future in the ways Apple used to, Apple faces an uphill battle in fighting off the hungry competitors all around them.

  • Perrin, A. (2015). Social media usage. Pew Research Center.