A range of environmental factors contributes to the performance of individual organizations. In this assignment, individual factors and influences will be described within the process of development and growth. Key drivers over the next five years are suggested based on comprehensive information about Apple. By evaluating the current literature and discerning individual responses it becomes possible for underlying elements to be identified within the scope of the matter.

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According to the assignment the key drives of performance that would apply most to Apple is technological innovation. Since there are multiple exchange standards and potentials, the most optimistic paradigm would involve greater development of Apple products and services through novel infrastructure integration. Considering incumbent market features this would be the most effective way to maintain a positive outlook and develop within current market conditions.

New competitors define another influential environmental component that can drive change or influence behaviour. As there are many incumbent manufactures and distributors within the United States and international markets, this does not limit the expansion or development amongst new competitors. Competition can stimulate the overall development of infrastructure as well as strategy.

Mergers contribute significantly to the political and socioeconomic climate of technology. Many times there are comprehensive changes that can take place when mergers happen in this sector. Because of Apple’s predisposition as a multinational technology giant there is precedence for mergers within the marketplace to influence their performance or market appeal. For example, the restructuring of Google into Alphabet suggests that there may be unique branding initiatives by other large-scale infrastructure vendors and manufacturers.

Competition for key staff involves the changes in management as well as other hierarchical decision making within the organization. Since new influences and forces have changed Apple’s key staff there are clear examples of product and implementation changes that have taken place. These are all versatile and flexible areas that can contribute to key developments. Some recent developments include changes to product and service offerings by Samsung and Sony brands as well as restructuring within the marketplace in order to address new customer demands.

The following three scenarios illustrate changes within the marketplace based on projected trends and aspects of development.

Most Likely
As competition continues to develop within mobile device, computing and related technology there are new needs for easy to use and comprehensive user interfaces. Based on current trends one scenario that could easily take place would be the development of more products and services that integrate Apple within contemporary payment and marketplace gateways. This has already started with the advent of Apple Pay and similar services of mobile payment. By continuing in these areas as well as developing new services it will be difficult for other companies to address consumer needs at the same level.

Optimistic
Mergers within other organizations would lead to fewer products entering the marketplace. This would allow competition to take place in a moderate way. Simultaneously, management within Apple would be able to address incumbent customer needs in order to maintain an effective hold on target demographics. Technological innovation would continue in this way allowing Apple’s present market to benefit from novel approaches and design implementation. This scenario is optimistic because it would allow Apple the opportunity for present and future progress without new marketplace limitations (Han 16).

Pessimistic
A negative outcome over the next three to five years would yield a lower rate of acceptance within the market for Apple products. Existing customer audiences would continue to be influenced by competition leading to affinity towards other brands. Brand loyalty as well as the general interested that Apple had generated through previous management would be limited in this case because of new decision makers and design strategies.

    References
  • Apple,. (2015). Apple. Retrieved 1 June 2015, from https://www.apple.com/
  • Han, Young Jee, Joseph C. Nunes, and Xavier Drèze. “Signaling status with luxury goods: The role of brand prominence.” Journal of Marketing 74.4. 2010: 15-30. Print.