Brand

In order to develop the Rogers chocolate brand, it would be necessary to look into the four P’s that give a description of some of the brand. Firstly, it would be necessary to develop the product itself by focusing on some of the other aspects that people consider apart from...

Macy’s, Inc. (https://www.macys.com/) is an American department store company known for two namesake brands of store: the titular Macy’s and the luxury department store Bloomingdale’s. Originally founded in New York City in 1858, in its current incarnation, Macy’s is a nationwide brand with hundreds of stores located across the United...

When it comes to outsourcing production and manufacturing, there are many challenges that global management companies face. Strategically, the companies must justify outsourcing manufacturing. They do this by noting the lowered cost of production overseas, which then lowers the wholesale and retail cost of the product. However, the justification of...

As companies continue to expand internationally, many corporations like Nike are investing in global workforces to remain competitive. Nike uses factories in different countries to manufacture its shoes at a low cost. These factories are usually operated under lenient regulations and labor rules. Thus, controversy surrounding Nike’s sweat shops show...

Of the many and varying cosmetics on the market, LUSH cosmetics and bath products stand out for me as a favourite brand because of three important qualities: sustainability, high quality, and social conscience. These characteristics have helped the brand to build loyal customer relationships across different groups and stand out...

BRAND EQUITYBrand equity refers to the essence of value or the creation of a perspective amongst consumers’ minds regarding the products and services offered through various activities hence the development of a strong brand. In other words, accountants refer to it as brand goodwill. The company Recreation equipment Inc. has...

In establishing brand loyalty, there are three common things that must take place. They are high quality, giving customers a reason to return to your business, and customer service/customer appreciation. Once these three conditions are met, the brand loyalty will happen without the company having to focus too much on...

Coca-Cola is one of the strongest brands in the world, supporting one of the most successful companies in the world. The company has cultivated a loyal following, and it has been able to distinguish itself from its competition relatively easily. With this in mind, it is worth considering what Coca-Cola...

In the following memo I would like to address the issue of sustainability at Top Shelf Shoes. It is apparent that efforts which have been made prior are ineffective. Specifically, because they did not account for the whole range of sustainability issues that Top Shelf Shoes faces today. Clearly, the...

In this day and age there is more and more emphasis being placed on ethics and the impact they have on a business. When examining ethics it should be duly noted there are two ways of broaching the subject. The first is an individualistic approach, where each person remains responsible...

As far as Nestle’s key environmental sustainability policies are concerned, the company sources its raw materials from agricultural producers who grow their crops using sustainable methods. The company doesn’t only engage with producers when buying raw materials but actually monitors them and tries to understand the production processes. It even...

1. Company Introduction -The origins of the company can be traced back to 1976, when Sol Price opened a store named “Price Club” in San Diego. Though Price Club was initially a failure, Sol Price realized that he could achieve success if he offered a membership service and sold large...

Branding is one of the most important and overlooked aspects of modern commerce. How a company brands itself will determine who uses its services and how successful it is. In the case of the Swedish furniture company Ikea, their brand is a strong one focused on providing quality furniture at...

One brand that I really like are Skechers footwear. I really favor this brand for a few reasons. The main reason is comfort. I have owned several types of Skechers footwear, such as sandals, running shoes, sneakers, and other boots. In every case, all of the footwear proved extremely comfortable....

Brand assessment is a difficult thing to get right for companies, and in some respects it requires a leap of faith that can be uncomfortable for some people. The brand assessment process can be especially difficult for small businesses and growing start-ups because of the information asymmetry they suffer under....

“Gruen transfer” refers to a moment when buyers enter a shopping mall and lose their initial intentions as a result of the deliberately confusing layout. The shopping mall environment disorientates the consumer through spatial arrangements, sounds, temperature, and lighting, etc. According to Esther Inglis-Arkell, it is “the moment when you...

Keeping Investors Informed Introduction This is a Case Analysis of Chipotle Mexican Grill (CMG), referring to an episode in 2012, when their 2011 financial results were published and investor confidence was undermined by concerns over competition, planned price increases and an apparent slowdown in outlet growth. These concerns were fuelled...

Executive SummaryThe New Heritage Doll Company operates in the traditional toys and games segment of the US toy doll industry. Its two investment projects differ in initial capital outlay requirements, rates of returns, and additional tangible benefits. The company should use the perpetuity growth model to calculate the terminal values...

The purpose of an effective website is to satisfy both the objectives of the owner and the users. For business organizations, a website should advance the business goals by providing relevant information to users. However, the user experience determines the extent at which the goals can be achieved (Morrison). Good...

Branding and packaging a product initialized a business’s marketing strategy. A package indicates the information relating to a product. Therefore, a customer is likely to buy a product after looking at the package. The visual impression of a package acts as a medium to attract customers, therefore, acting as an...