Apple Company is one of the most successful technology companies in the world today. The company is in the business of manufacturing and distributing hardware, software, and online service. Th company was launched in 1976 and is currently headquarter at Cupertino, California, United States (Suna, 2015). In the technology industry, the company compete with other leading technology companies such as Samsung, Microsoft, and Google. The company’s increased success in the market can be attributed to its ability to create a competitive using elaborate marketing advantages. For Apple Company to remain competitive in the technology market, the management must constantly change and upgrade the its business strategies.
Apple’s brand is one of the company’s major competition competitive advantage. The leadership and development team at Apple has successfully created a strong that is mainly associated with high quality products. The company’s iPhone series of smartphones have been rated as the best in terms of features, quality, durable, and water and dust resistant (Suna, 2015). Apple Company has also created a competitive advantage through the development of a superior design heritage. The company’s products have a unique design that attracts a wide following across the globe. The company’s third competitive advantage is its superiority in simplicity (Suna, 2015). The company’s products are simplicity thus promoting ease of use.

You're lucky! Use promo "samples20"
and get a custom paper on
"Business Strategy Article Review"
with 20% discount!
Order Now

Apple’s fourth major competitive advantage is its massive assets and capital inflows. For more than three years in a row, the company has been valued as the biggest company in the word, in terms of assets (Suna, 2015). The company has also been able to successfully target high-income and middle-class groups in the society, and this provides the company with the funding needs to implement new innovations and designs. In the future, increased innovations and development will help the company in attaining a competitive edge in the market.

    References
  • Suna, L. (2015). Apple Inc.’s Sustainable Competitive Advantages. The Motley Fool. Retrieved May 22, 2017 from https://www.fool.com/investing/general/2015/05/18/apple-incs-sustainable-competitive-advantages.aspx