Samples "Business"

Business

The resource based view as an entry option for a business in international markets seeks to analyze the connection between those resources available to a firm and their ability to sustain a competitive advantage in a foreign market. The basis of the resource based view therefore lies not on the...

700 words

Sometimes back in 2002, Brazil’s national oil company referred to as Petrobras experienced a period that saw its cost of capital shoot up by 6% more than the average of other companies. When a company operates on a high cost of capital, there are bound to be problems when seeking...

1009 words

Brazil is the largest nation in South America. It is a well-known country and the most attractive to foreign investors in the entire continent. The country’s accomplishments and failures have been greatly shaped by its different cultures and its general geography. The country is a source of many valuable natural...

1288 words

The main purpose of this paper is to give an in-depth analysis, as well as, insights of the Fast Moving Consumer Goods (FMCG) sector in the Egyptian economy, vis-à-vis the Unilever Strengths Weakness Opportunities and Threats (SWOT) analysis for the Egyptian market. Egypt is strategically located geographically in the North...

871 words

As the reading, “Re-Energizing the Mature Organization” (Jick and Peiperl, 2010) makes clear, the organizational culture at British Airways is in dire need of change. While British Airways is the largest and one of the most lucrative airlines in the United Kingdom, and the world, the carrier appears to have...

698 words

In this case, the British Columbia Timber company (BCT) has been clearcutting forests for timber for more than 50 years. However, they have also been replanting forests after logging for this entire time. Lately, though, the criticisms from environmentalists have reached greater numbers due to social media, so that the...

1008 words

Monsanto is among the companies specializing in the business of genetically modified seeds and herbicides that promise to maximize production capacity among farmers. It has played a major role in initiating agricultural changes through biotechnologically advanced products with support from governing agencies making the corporation of great controversy in America....

1217 words

Is Mary Kay an international firm, a multinational firm, or a transnational firm based on its marketing strategy? Why?Mary Kay Inc. is a direct sales cosmetics company founded in 1963 by Mary Kay Ash, with the support of Richard Rogers, who currently is the company’s executive chairman. It activates in...

1109 words

There is a multitude of various products nowadays. Some of them become outstanding and successful while others fail or remain average. Even though all products might have similar characteristics, there are certain features that distinguish a popular product from a failed one. The major difference lies in their ability to...

1051 words