According to Paul Hague, Nick Hague, and Matthew Harrison, business-to-business marketing is defined as being, “about meeting the needs of other businesses, though ultimately the demand for the products made by these businesses is likely to be driven by consumers in their homes.” (Hague, Hague, and Harrison, n.d.). B2B is well known in some businesses, however the biggest marketing is the B2C (business-to-consumer) marketing many businesses have this type of marketing which keeps consumers coming to that place of business, in turn, helping the business.According to Brafton, the B2C (business-to-consumer) marketing, is defined as, “the tactics and best practices used to promote products and services among consumers.” (Brafton, n.d.). This is one of the biggest marketing that is used as this draws consumers for these businesses and makes money for the business and the consumers can purchase quality goods for these businesses. I do feel that both the B2B and the B2C is both converging due to the advances that are occurring in technology as many places do have to make adjustments to better accommodate the changes in technology for their business and to keep their business as up-to-date as possible.
According to Laura Jerpi, “Personal selling is a strategy that salespeople use to convince customers to purchase a product. The salesperson uses a personalized approach, tailored to meet the individual needs of the customer, to demonstrate the ways that the product will benefit him.” (Jerpi, n.d.). Three product ideas that would need personal selling as a marketing tool is any product that many individuals would also use as well as relating to the need for that product. Three product examples could be; cooking utensils, food, and clothing.
The future of mobile payment is going to continue expanding as many businesses and online websites do accept mobile payments, from using debit/credit cards to paying in person at the store before receiving the item as well as gift cards at these places of business. Three challenges involved would include those who are uncomfortable putting their credit/debit card information online where hackers can have access to these records, also there is the challenge of computers shutting down without warning and waiting to get the problem fixed, and the last challenge would be internal problems with the server. The hacker problem could be solved by having a secure protection on the computer, the computers shutting down and internal problems with the server could be solved by maintaining care of the computers so that these problems do not occur.
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