Vision and mission statements specify the ultimate purpose and values of the business, and the company’s goals and objectives (CEAP Gold Handout). The company selected for the analysis is Buffalo Wild Wings, an American restaurant franchise, publicly traded on the NASDAQ. The company’s vision statement can be identified as being a guest-driven, team-focused, community-connected and dedicated to excellence enterprise and providing “friendly service, food, fun and value” to the restaurant customers (“World Wide Wings, LLC. Homepage”, 2017). The company’s mission statement is defined more straightforward as following: “Our mission is to WOW people every day!” (“World Wide Wings, LLC. Homepage”, 2017). The company’s tagline is “Wings. Beer. Sports.” (Krawczyk, 2013).
The company is focused on the customers’ satisfaction and also adheres to the values of teamwork, social connectedness and dedication to excellence (“World Wide Wings, LLC. Homepage”, 2017). The company’s corporate culture of ethics is regulated by the Code of Ethics and Business Conduct guidelines and assumed to be shared by all team members (“Investors at Buffalo Wild Wings”, 2017). Following this document, the company is intended to demonstrate legal compliance and adherence to the values of “honesty, integrity and fairness” while executing any of its business operations. The company values leadership qualities in its team-members (honesty and integrity, personal commitment, adherence to higher quality, and a thirst for knowledge) and puts a specific emphasis on the proper business conduct and respect for all team-members in working environment (“Investors at Buffalo Wild Wings”, 2017). To put these claims into practice, the company has implemented a number of different policies, which are mandatory for all team members to comply with (such as whistleblowing policy for reporting issues violating corporate standards, policy regulating personal behavior in working environment, anti-bribery policy and others).
Corporate social responsibility programs are aimed to connect business and communities, promote the company’s values and corporate culture, strengthen the relationships among team-members and cultivate sustainable productivity (CEAP Orange and Blue Handouts). The Buffalo Wild Wings Company has acknowledged its intention to help local communities in creation of better environments for living and working, and practice good citizenship (“World Wide Wings, LLC. Homepage”, 2017). To put into practice this intention, the company helps children to play team sports and fund sports programs in the local communities. Within this program, the company has partnered with the Boys & Girls Club of America Organization to provide the actual support to the communities through the network of Boys & Girls Clubs. The company also engages customers to make additional donations to Boys & Girls Club of America and organize Raise Funds events. Finally, the company also provides scholarship opportunities for high school students who wants to embark on their careers in the hospitality industry (“Giving & Philanthropy | Buffalo Wild Wings”, 2017). We can conclude that the company is actively involved in a number of successful CSR initiatives that are aimed to support team sports and higher education and correspond to the company’s values. On the other hand, the company’s CSR initiatives are focused on helping kids or young adults, and lack efforts towards other community members.
Corporate governance is the systematic approach that is aimed to facilitate effective and socially responsible management, and balance interests of different stakeholders (CEAP Orange, Purple and Blue Handouts). The Buffalo Wild Wings Company is operated on for-profit basis and is owned by the shareholders. The corporate governance follows best practices approach and is managed by the Board of Directors who act on behalf of the company’s shareholders and oversee performance of the senior management. The Board’s work is organized through Committees responsible for providing decision-making, strategy and control in particular areas of the business operations. Board responsibilities, size and structure are disclosed in the Principles of Corporate Governance and the Charter for the Governance Committee (“Investors at Buffalo Wild Wings”, 2017). The company also discloses profiles of the senior managers and Board members, and current committee structure in the Management section on official website.
Environmental sustainability ethical principles takes into account the negative impact that the enterprise activities can have on the environment (CEAP Gray Handout). The Buffalo Wild Wings Company has adopted the environmental compliance policy and declared its intention to use the utmost to protect the environment and comply with environmental regulations (“Investors at Buffalo Wild Wings”, 2017). We can conclude that the company’s approach follows best practices of corporate governance, though they still lack more proactive measures in improving environmental sustainability (for example, using renewable energy or waste management).
The Buffalo Wild Wings Company has declared its intention to create “a safe, healthful and productive work environment” for its team-members (“Investors at Buffalo Wild Wings”, 2017). The company’s Code of Ethics and Business Conduct contains regulations designed to promote fairness and positive attitude in the workplace, avoid conflicts of interests, and recognize confidentiality of team members. Following this document, the company has also declared fair treatment, mutual respect and nondiscrimination of vendors by including special clauses on dealing with competitors, guests and vendors. We can conclude that the company’s policies on employee and vendor relationships follow best practices approach.
To sum up, the Buffalo Wild Wings Company is a publicly-traded corporation engaged in the hospitality industry. The company has formulated its vision and mission, and adopted a number of ethics programs in line with best practices of corporate governance. On the other hand, current CSR programs are not sufficiently diversified (focused on helping kids and young adults), and the company lacks more proactive measures in improving environmental sustainability.