The Ralph Lauren foundation has different CSR initiatives focused on service in underserved communities, education and cancer care. Under its umbrella it encompasses philanthropic programs such as American Heroes Fund, Habitat for Humanity, Pink Pony Campaign and Polo volunteers and Polo Fashion School, to name a few. Under the Habitat for Humanity program, it launched the G.I.V.E program where 19, 000 pairs of jeans were collected in campuses and recycled into the green insulation building in the Katrina devastated Mississippi and South Bronx (Fashion With a heart, 2011). Most importantly, Pink Pony Fund Cancer Care is a program focused on the education, early diagnosis, treatment and research of breast cancer, as well as, improving quality care to underserved societies and communities.
The program tentatively offers proceeds to a worldwide initiative for fighting cancer. The proceeds from the August CharityBuzz, for example, were channeled towards its cancer research program (Fashion With a heart, 2011). The Pink Pony’s inclusion into Tanger’s Pink campaign is unmatched and an essential aspect of realizing improved cancer care and awareness, especially in breast cancer treatments. On the other hand, the American Heroes Funds can be consolidated with Tangerkids program which is attuned to improving the quality of education for children. Evidently, the American Heroes funds saw the raising of $ 4 million in funds in its relief effort.
GAP Inc has showcased its resilience in forward thinking and enthusiasm for CSR initiatives in the apparel industry. The company encourages community volunteerism in various ways. Evidently, the company aligns employee donations to charitable companies, dollar for dollar (with 558,000 volunteer hours in 2004 alone). Each year it has given out over 2 million dollars as donations. CARE’s Factory Health Education Project in Cambodia, supports the improvement of healthcare access for garment factories in its fight against HIV/AIDS. In 2004, for instance, GAP Inc increased its contribution by 50 % to the Cambodian program and a new Lesotho program dubbed CARE’s Private Sector Coalition against HIV/AIDS was created (Dudovskiy, 2016 and “Global Ralph Lauren,” .n.d.). Additionally, the company has seen 17,000 people benefit from its water program in India. In this initiative, the company partnered with the Natural Resource Defense Council in conserving and fighting against pollution. Interestingly, P.A.C.E program, aimed at empowering women, can be attuned to Tanger’s Pink program. Whereas the program seeks to educate the women, it can be integrated alongside the Pink program where breast cancer is not only treated but also educated. The strategy can consolidate increased awareness of HIV/AIDs in all genders across different countries, given that the program has successfully used 500, 000 volunteer hours in early initiatives.
In 2013, Nike announced a $ 50 million sponsorship to the “Get kids moving” initiative. Nike believes that children are among the most inactive in the present society. The program mainly targets schools, sponsoring physical curriculums by buying kits, sportswear, and equipment . According to Nike, this initiative improves the student’s concentration, health, and school attendance. The TangerKids program focuses on funding schools on specific needs; these include purchasing of learning materials, supporting school clubs, co-curriculum activities and athletic clubs . The initiative is meant to create a conducive schooling environment and make learning interesting. The Get Kids Moving Initiative can be incorporated into the Tangerkids program given that it is highly educative. In China, for example, the Get kids Moving Initiative has awarded 30 Chinese teachers an opportunity to visit the U.S. for training and exchange (PR Newswire, 2017). Evidently, the program can complement Tangerkids grants as it seeks to provide funds for athletic teams and support academic clubs. As witnessed in Rio De Janeiro, the program has envisioned the goals of improving the sporting and physical activities in its quest to accomplish the goals of “Olympic Villages” (“Beyond Sport,” .n.d.). The program will complement sports as an important factor in child physical growth.