Spain is a country in which its people use the Spanish language. The first element of communication is language. Majority of people especially the younger generation are able to communicate in English whereas the older generation speaks only Spanish. In the business world, the executives of companies are able to carry out their business ventures in the English language with a lot of ease. This promotes international business as they are able to communicate with other business oriented executives from other foreign countries (Hoffmann, 1996).
On the other hand the aspect of mode of transmission is also a very important element of communication in Spain, besides the use of media the Spanish people like to communicate verbally and non-verbally, when transacting business with them, it is very important to speak slowly and clearly in order for them to understand properly, the use of easy vocabulary is also important if at all you are a foreigner communicating to them, this will ease the business transaction making it a success (Hoffmann, 1996).

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The use of proper titles is also a very important element of communication in Spain. When transacting business, it is important to address the people according to their titles. Courtesy titles like senor for men and senorita for unmarried females and senora for married women should be used appropriately without which they can be offended (Waes, 1994).

Body language is also an important element of communication in Spain, handshakes are very important as they show and depict closeness, therefore it is courteous to shake the hands of your business counterparts after sealing the business dealings (Hoffmann, 1996).

Usage of verbal and nonverbal cues in business communication
When carrying out a business venture the use of verbal and nonverbal cues is a very important aspect in the Spain communication. In business dealings the use of verbal speeches and report giving is mainly used. The business plans are communicated through video conferencing or telephone calls. The Spanish people pay great attention to the body language, ensuring eye contact when explaining a business plan to them will be taken more serious, also standing closer when talking business shows closeness and togetherness hence building a greater relationship. Handshakes are also valued, in closing a business deal, the men may embrace shake hands and part on the back whereas the females kiss on both sides of the cheek, and this shows the closure of a seal (Hoffmann, 1996).

  • Bouza, A. F. J. (2004). Communication, knowledge, and memory in early modern Spain. Philadelphia: University of Pennsylvania Press.
  • Hoffmann, C. (1996). Language, culture, and communication in contemporary Europe. Clevedon [Avon, England: Multilingual Matters.
  • Waes, L. . (1994). Functional communication quality. Amsterdam [u.a.: Rodopi.