The innovative technology-driven corporation, Dell, delivers multiple offers to a vast array of online customers. A wide range of product categories on offer features the company as a broad range supplier of tech products and services. The corporate vision is to ensure best customer experience and superior value. Dell emphasizes on affordability of its products and services.
Direct online advertising approaches enable the company to serve its target markets successfully, including small-to-medium businesses and individual consumers. At that, the company strives for ensuring unique (personalized) customer experience through enhanced marketing communications. Dell acquires competitive advantage by attaining customer intimacy. This means that direct relationships permanently provided and promoted by the company worldwide ensure best possible communication with individual customers. The company takes care about how individual and corporate customers implement Dell’s products and services. Such simplification approach wins more markets for the company.
Dell offers its customers expanded choice, meaning that a person or a company may order and purchase Dell’s products and services at their most convenience. Dell.com is company’s online representation with multiple offers, promotions, and all relevant information that boosts customer experience with corporate products and services. At that, the company focuses on individual user experience on its website. The management of Dell online communication consists in measuring site merchandising (conversions) and e-store visits. The company analyses the quality of site visits, customer behaviors, actual orders and purchases to measure: (1) the quality of online advertising, (2) ease of use, and (3) accessibility of corporate offerings.
Dell continuously invests in advancement of its online marketing strategy with emphasis on elaborating new merchandising approaches, including customer ratings and reviews, videos, decision support tools, e-mail marketing and other relevant approaches to win new audiences online.