Event management refers to the planning, co-ordination, running, development, and the creation of events such as conferences, parties, conventions, concerts, and ceremonies. During event management, the persons involved should understand the purpose, theme, audience, and venue of the anticipated event. Besides, the compatibility of the mentioned elements is vital for the anticipated event to be successful. First, understanding the purpose of an event enables the planners and organizers to identify the right venue.

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For instance, people organizing a football match realize that the audience will be big, and thus, they have to select or identify an appropriate venue that will contain the audience. Similarly, organizers or planners of an event have to understand its theme, and through this they can set an event mood to the audience. Having an understanding of the theme enables event organizers and planners to outline the timeline of activities that will take place. The theme must be relevant to the purpose of the event for success to be achieved. For instance, a person organizing a birthday party must ensure that the theme of the party revolves around socializing, entertainment, to set a good mood for the audience. On the other hand, understanding the audience helps an event organizer come up with an appropriate theme that will not leave the audience disappointed and bored. Moreover, having an understanding of the venue enables an event planner to determine the size of the audience. Thus, it is agreeable that the compatibility of the mentioned elements is essential if an event concept is to be successful.

For event concepts to be feasible, the integration of important technologies such as software applications, online requests for proposals, open bidding, virtual tours, Internet websites, mobile technologies, virtual gatherings, and marketing and communication, is important. First, the feasibility of an event concept depends on how software applications such as Microsoft Office Suite will be used in the in the organization and planning of the event. It is likely that events planned with software applications such as Microsoft Office Suite are efficient, organized and successful. The feasibility of event concepts also depends on the involvement of virtual tours. This means that the planners or organizers learn about the venue of an event by visiting online platforms such as websites.

For instance, the feasibility of a meeting to be held in a hotel depends on whether the planners will conduct a virtual tour of the hotel through its website. Furthermore, for an event concept to be feasible, the use of mobile technologies at the planning stage is essential. Mobile technologies play an integral role in the enhancement and improvement of communication before and during the actual event. Apart from communication enhancement, the use of mobile technologies can help the planners and the audience, conduct research about the theme of a particular event, and through this their participation in the event can be ensured. It cannot be doubted that the participation of an audience in an event leads to the success of the event, which is always a dream of every event organizer.

Feasibility study refers to the assessment of how practicable or convenient an event can be, and this depends on several factors. One of the factors contributing to the feasibility study is the availability of technological platforms. Arguably, with technological platforms such as Internet websites and software applications, the feasibility study cannot be compromised. Moreover, the availability of finance is also a factor that contributes to the feasibility study. With ready and available finance, an event organizer can identify the venue and resources to be included to ensure that the event is successful.