Samples "Marketing Plan"

Marketing Plan

RFIDs: Implementation in Retail

A variety of forms of technology have been used to promote the shopping experience and brand identity. In this literature review of RFIDs, several key areas are assessed. From the perspective of a developing business related problems are described to implementing this technology in practical solutions. Through evaluating research reports...

1108 words | 5 page(s)
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Retail Distribution Strategies

The Wheel of Retailing is one of the tools that is utilized to describe the different retail distribution strategies of organizations. In working to understand each of the different stages of the Wheel of Retailing, it is possible to gain a better understanding of where Wal-Mart falls in the different...

353 words | 3 page(s)
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Pricing and Retail Strategy

Kohl’s is one of the most popular retail discounted department store in the nation. Their “purpose and values are to inspire and empower families to lead fulfilled lives … [They have the] Greatest Agenda [as their] strategic framework [which] built on five pillars: amazing product, incredible savings, easy experience, personalized...

872 words | 4 page(s)
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Price Fixing

Abstract This paper will serve to answer questions regarding whether or not price fixing is fair, ethical, and/or socially responsible, looking at whether or not it makes a difference what the extra profit is used for, or if there was a chance of being caught. Keywords: price fixing, fair, ethical,...

384 words | 3 page(s)
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Issues in Retail Industry

Logistics involves the transportation of goods and services from the location of production to various markets through the use of liaisons. There are many ways in which companies access their customers when distributing their products and services. Each company has a procedure that enables its employees to communicate effectively to...

626 words | 3 page(s)
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Electronic Retailing

Electronic Retailing is the process by which goods and services are sold via the internet. It is also referred to as e-tailing. It comprises of two segments: business-to-business (B2B) and business-to-consumer (B2C) sales of the goods (Heim, 2001, 265). This is achieved by advertising those particular goods and services through...

516 words | 3 page(s)
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Retail Marketing Theory

Features of the Utility Graph Utility graph is an indifference curve that connects different points in a graph representing different quantities of goods. Some of the features of utility graph include: first, utility curve slopes downwards from right to left, and for that case, it must have a negative slope....

656 words | 3 page(s)
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Retail Loss Prevention

In order to minimize or eliminate retail loss, there is need for security measures to be put in place. In the current world, such systems are mainly electronic and may include CCTV cameras, Electronic Article and sensor barriers (Roleff, 2003). However, Physical security such as uniformed guards are also crucial...

374 words | 3 page(s)
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J. Crew Marketing

J. Crew is a leading brand in classic styles that has established and loyal customers. A highly sought after brand by many prep school students, Ivy League college enrollees, intellectuals, and high society members. Although the brand is understated in displaying its logos, the J. Crew look is often easily...

1142 words | 5 page(s)
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Hollister Marketing Strategy

Throughout the course of this report, the internet marketing activities of Hollister Co. will be critically assessed. The strengths and weaknesses of the company’s brand will be evaluated in terms of its e-marketing and the different types of digital media that are available to the organisation will be identified. The...

2272 words | 9 page(s)
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Strategic Digital Marketing

Digital marketing is regarded as a novel and innovative concept in any business. Effective promotion of a company’s product and services has been carried out through database-driven online distribution channels in order to reach the customers in a lucrative and significant manner. There is no specific meaning or definition with...

904 words | 4 page(s)
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Integrated Marketing Program Analysis

Introduction A good marketing strategy is vital to any company that not only seeks to stay in business but also be ahead of the competition. The products of the company have to be unique in features and of high quality and durability so as to function well for the intended...

640 words | 3 page(s)
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Electric Car Promotion

A group of engineers in Silicon Valley wanted to validate that electric cars could be better than gasoline-powered cars. That group became the Tesla Motors in 2003. TESLA’s mission is to speed up the evolution of the globe to continuous moving. Besides an automaker, TESLA is also a technical architecture...

462 words | 3 page(s)
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Price Analysis Techniques

Abstract This paper will address which price analysis tool I would use if I was only allowed to use one for the duration of my career. I will provide a brief overview of the method chosen, and explain the rationalization for that choice. Keywords: price analysis, rationalization   Price Analysis...

392 words | 3 page(s)
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Learning Curve Theory

Mario’s Pizzeria in the process of a managerial transition from Mariao, the owner, to his grandson, a MBA graduate, which will last for the duration of two months in order to see if he can permanently handle the business. The University of Phoenix simulation (2002) mentioned problems regarding the waiting...

729 words | 3 page(s)
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Long-Term Financial Health

Introduction An investment vehicle is described methods utilized people or business organization to capitalize and, superlatively, increase their net worth. There is a broad range of investment vehicles, which can be used to increase investments; they can be of both low risk and low returns or high risk and greater...

442 words | 3 page(s)
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Promotional Strategy for Cocoa Rice Krispie Treats

Cocoa Rice Krispie Treats is a product of Kellogg. In actual sense it is a rice krispie treat laced with a cocoa taste. It’s more of a chocolaty sweetened treat that gives it an edge over the traditional rice krispie treat. In promoting this specific product, Kellogg communicates both to...

379 words | 3 page(s)
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BMW Grand Strategy

According to the recent reports of the company and its publications in social media resources, BMW is planning to pursue electric car strategy and transformation of the organizational structure of the company. Since introduction of new series of BMW 2 in the United States and Europe, BMW approached to the...

901 words | 4 page(s)
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Campaign For Sunsilk Shampoo

One of the fastest growing consumer goods in the hair care is shampoo, which vary in type and color. In fact, when they are displayed orderly, they attract every buyer's attention. This is because each of them, especially ladies would wish to purchase the one that will make their hairs...

1301 words | 5 page(s)
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Guidelines for Global Marketing Communication

Place is just one of the four areas of the promotional mix, including promotion, price and the product itself. Placement and/or distribution of the product itself comes down to the decision of whether or not the product will be distributed directly or through intermediaries, how many outlets to use, how...

1266 words | 5 page(s)
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