Airbnb is an online marketplace that allows users to rent or lease apartment rentals, vacation rentals, hotel rooms, hostel beds and homestays among others. Airbnb does not own any of these facilities but just acts as a broker. Airbnb makes money through commissions that it receives from hosts and guests...
Do you think it was advisable for both AT&T and Apple to enter into the strategic alliance? Why or why not? I think it was advisable; nowadays, it seems as if the world is moving more away from the small businesses and more towards the corporations and the large companies....
Executive Summary The case of Snapple and Triarc Company highlights a lack of application of new marketing strategies in revamping an old and successful brand (Snapple), amidst new ones, leading to a revenue decline for almost four years (Deighton, 2003). As such, Triarc’s goal should be; to achieve a 70...
Abstract Only recently has Apple Incorporated released its unprecedented Apple Watch as its newest and most invigorating product on the IT market. The Apple Watch was designed to provide customers with a different and innovative product that would inspire intrigue and amazement. Despite the inherent differences between the Apple Watch...
The efficient market hypothesis (EMH) states that there is no way to "beat" the stock market since the market continuously adjusts price to reflect all available information. According to EMH it is best to invest in an index fund since in the long term it will incorporate all information. Ultimately,...
Cocoa Rice Krispie Treats is a product of Kellogg. In actual sense it is a rice krispie treat laced with a cocoa taste. It’s more of a chocolaty sweetened treat that gives it an edge over the traditional rice krispie treat. In promoting this specific product, Kellogg communicates both to...
For any organization, the underlying amounts of communication will determine the culture of the firm and the attitudes that are embraced. This is taking place through the levels of effectiveness influencing the thinking of employees, customers and other stakeholders. In some cases, these areas can lead to positive changes. This...
1) Direct marketing canvassers with smart phones represent both the old and the new when it comes to campaigning. There are many strengths to the new technology. Smart phones allow individuals to more quickly canvass a larger area. They allow for real-time data, allowing the person doing the canvassing to...
Owing to the wide array of stakeholders, it is reasonable for the firm to take advantage of online communication tools that distribute information to a global audience. As such, the digital communication tools, which allow the audience to transform from being passive consumers of health-related information to active stakeholders. To...
