According to the recent reports of the company and its publications in social media resources, BMW is planning to pursue electric car strategy and transformation of the organizational structure of the company. Since introduction of new series of BMW 2 in the United States and Europe, BMW approached to the...
Augmented reality can be and is already being used for marketing purposes. It seems to be a comfortable tool on the one hand, since it allows the marketer to show to the customers features of the products, which the customer would otherwise fail to notice or even fail to comprehend...
The development plan currently utilized provides the Port to fulfill its values and have a better opportunity to meet its emergent goals. One of the most important things about this plan has to do with the professional development elements. The Port is all about investing in its own people (VFPA...
Literature Review The literature review has employed various studies that provide diverse results based on the influence of outsourcing on the performance of a vertically integrated product. Marino et al. (2015) observe that the level of outsourcing among joint component usage market of Formula 1 shifts the level of exploitation...
The Knitter is a craft magazine published in the UK, although widely available in the USA. It is produced by a company called Immediate Media, who produce a wide range of media within the UK, but specialise in magazines with a variety of readerships and across a variety of subjects....
One of the fastest growing consumer goods in the hair care is shampoo, which vary in type and color. In fact, when they are displayed orderly, they attract every buyer's attention. This is because each of them, especially ladies would wish to purchase the one that will make their hairs...
The resource based view as an entry option for a business in international markets seeks to analyze the connection between those resources available to a firm and their ability to sustain a competitive advantage in a foreign market. The basis of the resource based view therefore lies not on the...
We would be willing to say that the single most psychologically interesting category of consumer good is clothing; the evidence supporting such a position is ample, and it could be argued fairly easily. Even those who disagree, though, would certainly concede that an individual’s fashion choices are of enormous psychological...
Tesla Motors uses two types of marketing channels to reach its consumers. It has a direct channel for internet sales and yet another direct channel for offline to reach offline customers. The internet channel sells directly to consumers who already know about the company and its vehicles and have already...
