The chosen research proposal is: online marketing for clothes in Australia. The biggest questions and concerns of online marketing for clothes in Australia is; will this be a good idea? How will we find out? Why do we need to find out? Will online marketing for clothes in Australia catch on quickly or will individuals steer clear of this online marketing for clothes in Australia? How will we find out? Why is this also important? Will this idea be accepted by the Australians? How can we find out if it will be a good or bad idea? Why do we need to find out if this is a good or bad idea? Will there be any sort of backlash from the online marketing for clothes? How can we find out if there will be any backlash? Why is it possible to have any backlash?
All of these questions show some form of concern when it comes to online marketing for clothes in Australia. The most important method that will be involved with the research of this proposal is; testing to see what effects and feeling individuals have on online marketing for clothes. In this way it will help understand what the individuals want or except out of the online marketing for clothes. Qualitative study will be used in this research process.
According to Elizabeth Smith, relating to marketing a clothing store, there are four steps that need to be taken in order to have successful marketing these steps include; “establishing an online presence, use visible signs and print advertising to get customers’ attention, create profiles on social media websites such as Facebook and Twitter, and use promotions and sales to boost business.” (Smith, n.d.).
In order to answer the question of; will this be a good idea? Doing a survey both in person and online would help figure out what these individuals think about online marketing for clothes in Australia and then make the necessary changes or measures as needed. To answer the next question of; will the proposal catch on quickly or will individuals steer clear of this online marketing for clothes in Australia? Once again a survey both online and in personal asking what the individual thinks of the idea will help get a definite answer to this question.
Will this idea be accepted by the Australians? To answer this question and help move forward with the proposal, once the surveys are looked at with the results, then a test run of online marketing for clothes in Australia could then take place just to see how well Australians warm up to the idea or not. Finally, to answer the last question; will there be any sort of backlash from the proposal? Another survey can take place but this time asking individuals what their thoughts are (good or bad) on the proposal so that their answers can be taken into consideration and the proposal can either move forward or not, depending on the answers from the survey.
According to Tivi Jones, “developing unique marketing ideas for your clothing line starts with identifying, in great detail, your target audience.” (Jones, n.d.). The main form of data collection that will take place is surveys. These surveys will be done both online and in person, these results will then be calculated and tallied in order to see exactly how these Australians feel about online marketing for clothes in Australia.
This will help decide if there will be a positive or a negative affect on the online marketing for clothes in Australia and the necessary steps can then be taken once these surveys are received. There will also be a trial run for online marketing for clothes in Australia to see how many Australians will get involved and their experience in doing so. The expected outcome of this research proposal of online marketing for clothes in Australia is a hopeful positive outcome of this proposal that will also benefit the Australians as well by saving both time and money.
The way to either accept or reject online marketing for clothes in Australia is to get the results of all the surveys and the trial run of the online marketing for clothes in Australia. Once all the results of the survey and the trial run is looked over, then I will be able to decide whether or not to go forward with the online marketing for clothes in Australia and to find out every individuals’ thoughts and feelings. According to Jayson DeMers, “the internet had drastically altered the way in which information is shared, and has a profound impact on marketing.” (DeMers, 2013). Larry Alton adds that, “Online marketing has changed dramatically in the past few years.” (Alton, 2013).
The steps for the qualitative surveys include the following: come up with the goals that you want the survey to accomplish, take time to come up with the most appropriate structured questions and anticipate what the answers could be, decide what survey methods would be appropriate in this case for online marketing for clothes in Australia, both online and face-to-face interviews would be beneficial, and the final step is distributing the survey, it is important when distributing this survey online to use some form of social networking to distribute your questions to reach a number of different people. However, when distributing the survey face-to-face, it is important to do the survey among a larger population to get more results from the survey questions. In this case, online marking for clothes in Australia will use both methods of online surveys and face-to-face surveys.
- DeMers, J. (2013). The Top 7 Online Marketing Trends That Will Dominate 2014. Retrieved from http://www.forbes.com/sites/jaysondemers/2013/09/17/the-top-7-online-marketing-trends-that-will-dominate-2014/
- Alton, L. (2013). The Basics of Online Marketing Strategy in 2013. Retrieved from http://www.searchenginejournal.com/the-basics-of-online-marketing-strategy-in-2013/66623/
- Smith, E. (n.d.). How to Market a Clothing Store. Retrieved from http://smallbusiness.chron.com/market-clothing-store-23102.html
- Jones, T. (n.d.). Unique Marketing Ideas for a Clothing Line. Retrieved from http://yourbusiness.azcentral.com/unique-marketing-ideas-clothing-line-9347.html