Posters are derived with the purpose of making a communication to a defined audience. In the case of the poster by Michelle Young, the audience choice was isolated with relation to the interests of the topic. Key observations made with relation to the poster include items that allow ease of presentation as well as conceptualization by the targeted audience. Among such annotations include the white space, font descriptions, supportive background styles and layout designs among others. Elemental interests in the current critique to the poster include the evaluation of how it appreciates its role in the promotion of idea communication and as well as in the promotion of understanding among the audience of interest. This critique focuses on evaluating the poster with the hope of establishing its relevance in serving its purpose of communicating to the targeted audience quota. The current poster acknowledges the interests of the audience in its design despite the few that prompt the need for improvements.
White space and font descriptions are critical in the promotion of visibility through attributes such as separation of content, attention attraction and improvement of readability among others. In the poster, the usage of white space may be suggested to be well pronounced. The author has considered engaging the elemental content of the poster against a white space. Such acts promote improvement in visibility and readability prospects for the audience (Jagadish, 2016). Similar remarks may be suggested with relation to the font style and size. The posters manifest a visible font size that provides a sense of ease in reading the content. Also, the size is adequate for idea view from a distance of about three meters from the poster. Such observation suggests that the poster is prepared with the consideration of the interests of the audience.

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The input of font size is further reflected in the approaches engaged in presenting the topics and subtopics. The author deploys the use of higher font sizes and techniques such as bolding as a measure for attracting the attention of the audience. It is further observed that the concept of emphasizing as achieved through usage of differing font sizes at various aspects of the poster is also manifested in the color preference. The title of the work is in a white font while the rest of the work is in black. It may be argued that the measure was harbored with the hope of presenting distinction as well as attracting the attention of the audience (How, 2016). However, the eventual outcome may be suggested to have escaped the harbored expectation since the measure promotes the seclusion of the title from the poster content. In most cases, the name of the presenter tends to be mistaken for the title of the work.

The poster has perfected in the deployment of illustrations to support the written content. Illustrations have been engaged to serve various functions including attracting the attention of the targeted audience as well as the summation of the opinions captured in the results section. It is eminent that the usage of illustrations in the results improves the appreciation prospects developed by the audience. Besides, posters are developed with the hope of self-conceptualization that rarely appreciates the input of the developer (Rowe & Ilic, 2015). In essence, posters are anticipated to be independent in message delivery. The current study engaged three graphs towards the promotion of the interests of its results section.

Poster layout allows the acknowledgment of the message through insightful disclosures. It allows the audience to be able to systematically engage the process of information development towards the eventual observation of the conclusion (Zarnetske & Zarnetske, 2015). In the current poster, the input of layout is captured in the planning of the work. The author ensures that the poster adheres to the expectations of the audience in relation to tenets of scientific research. It engages an introduction that is further expounded by objectives of the study that provokes the need to reflect on the engaged methods. It proceeds to further outline the collected results that are coupled with a brief observation that leads to the development of the study conclusion. Also, the poster makes an effort to acknowledge the supportive literature utilized in the development of the reflected work. It may be observed that the layout is further emphasized by efforts such as the usage of bullets in the promotion of ideas. Such measures allow the appreciation of the approach engaged in the delivery of the message aspired by the poster (How, 2016).

The poster may be suggested to have met most of the requirements allowing the delivery of the desired message to the target audience. It appeals the attention of the audience through its descriptive tendencies such as font size, illustrations, and white space balance. Also, it embraces a flow structure that adheres the expectation of research. Such measures allow it to remain ideal in the promotion of the purpose desired by its author.

The poster may benefit from various improvements that focus on attributes that complement the understanding developed by the audience. Among them include the redesigning of the color the title, as well as the deployment of illustration in the methodology area. Such measures would allow the inclusion of clarity in the poster layout.

The current poster embraces a standard development that acknowledges the role of attributes such as audience perception and message meaning. It allows the audience to be to engage its content while allowing the fidelity of its message to remain intact. Also, it appreciates the input of visual properties as being central in promoting improvement in audience comprehension. Nonetheless, it stands to benefit from a number of improvements such as the inclusion of additional illustrations as well as the revision of the font color for the title with the hope of improving the associated sense of comprehension.

  • How, J. P. (2016). Conference Presentations [From the Editor]. IEEE Control Systems, 36(1), 3-4.
  • Jagadish, H. V. (2016). Paper presentation at conferences: time for a reset. Communications of the ACM, 59(3), 38-39.
  • Rowe, N., & Ilic, D. (2015). Rethinking poster presentations at large‐scale scientific meetings–is it time for the format to evolve?. FEBS Journal, 282(19), 3661-3668.
  • Zarnetske, J. P., & Zarnetske, P. L. (2015). Strategies for creating a conspicuous, effective, and memorable poster presentation. GSA Today, 25(5), 66-68.