Samples "Public Relations"

Public Relations

Coca Cola vs Pepsi

The marketing war between Pepsi-Cola and Coca-Cola is gaining new attention, which is providing more popularity for the trademarks. Historically, both brands have been niche drinks; trying to gain more and more consumers. Fans of both brands are paying attention to such differences flavors and advertising strategy, although there are...

674 words | 3 page(s)
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Coca Cola Case Study: Public Relations

In the case study presented by King and Naryhama (2000) in the Harvard Business Review (HBR), “Coca-Cola's New Vending Machine (A): Pricing to Capture Value, or Not?” the problem that Coca-Cola faces is an avalanche of bad public relations (PR). The fundamental problem is that the press took a derogatory...

976 words | 4 page(s)
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The Public Relations Practitioner

Public Relations is a department in an organization or firm that is concerned with the way in which the public views the organization and seeks to get approval for the firm’s activities. The Practitioner here then is the person assigned the duty of seeking approval from the public for the...

1235 words | 5 page(s)
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