Samples "Public Relations" (Page 3)

Public Relations

Coca Cola Case Study: Public Relations

In the case study presented by King and Naryhama (2000) in the Harvard Business Review (HBR), “Coca-Cola's New Vending Machine (A): Pricing to Capture Value, or Not?” the problem that Coca-Cola faces is an avalanche of bad public relations (PR). The fundamental problem is that the press took a derogatory...

976 words | 4 page(s)
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The Public Relations Practitioner

Public Relations is a department in an organization or firm that is concerned with the way in which the public views the organization and seeks to get approval for the firm’s activities. The Practitioner here then is the person assigned the duty of seeking approval from the public for the...

1235 words | 5 page(s)
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