The methods employed in research include qualitative approaches that focus on opinions and feelings. The system is aligned with a constructivist philosophy that is aligned with qualitative research methods. Further, evaluation aims to investigate the impact of sports championships in facilitating business-to-business marketing. Broadly, the research has employed qualitative methods to appraise the subject under review.
The article, “The influence of sports leagues on the business-to-business marketing of teams: the case of professional road cycling” by Tim Benijts, Wim Lagae, and Benedict Vanclooster offers useful insight on advertising methods. Notably, the authors aim to investigate the role of sport in business with a bias for cycling. To execute the research, the scientists employed a qualitative method to conduct the analysis, which involves seeking the opinion of the sample population (Tim Benijts, Wim Lagae, and Benedict Vanclooster, 2011). The style is efficient since it evaluates the answers of the participants through interviews or questionnaires that are more engaging in comparison to other investigative measures. Towards this end, the scholars employed 27 interviews, which formed the basis of research.
Evidently, the scholars utilized a constructivist philosophy in evaluating the subject under review, which conforms to qualitative methods. Notably, qualitative methods seek to analyze human actions, which are evident in the study. The scientists have attempted to understand the role of a sports league in influencing business (Tim Benijts, Wim Lagae, and Benedict Vanclooster, 2011). As such, constructivist methods aim to establish the feelings or opinions of people in line with the topic being reviewed. The design of the study that includes interviews has been structured with a constructivist mindset.
The subject being evaluated is essential, since it determines the direction of research. Again, a scientific analysis should aim to solve or understand a phenomenon in society to providing solutions. Concerning the article being analyzed, the authors want to determine the role of sports leagues in this case cycling in influencing business (Tim Benijts, Wim Lagae, and Benedict Vanclooster, 2011). Specifically, the scholars have zeroed on marketing on a business-to-business level that is critical to the success of any commercial organization. Most importantly, the scientist aims to establish the effect of the sports leagues in acting as promotional platforms for businesses.
Equally, the protocol employed in research is critical to the success of the study that determines the systematic approach used to execute the same. To this end, research protocol details a set of activities that will be performed in the study. Notably, protocols provide the guidelines that will be followed in the research, which includes methodology (Tim Benijts, Wim Lagae, and Benedict Vanclooster, 2011). Regarding the method, the researcher should stipulate all functions that range from investigative method to exclusion criteria in the analysis. For instance, cycling has been used as an exclusion element, since the study focuses on the cycling league. The protocol is also used to determine if the survey has conformed to scientific and regulatory frameworks since can be corroborated by other scientists. In a sense, the protocol can be equated to a reference guide in project management, which acts as a reference point in case of any ambiguity. Consequently, the protocol employed in the study revolves around qualitative research methods and its associative elements that include interviews.
Research is an essential societal function that seeks to investigate subjects of interests in the community. To this end, specific variables are critical and define a study that includes a qualitative methodology, which is biased towards seeking opinions or feelings in an investigation. In relation, the scientists have used a constructivist’s approach that seeks to establish human action. The primary objective of the study is determining the role of sporting leagues in aiding business-to-business marketing. Further, protocol guides the survey by primarily influencing the methodology. In summation, the research has focused on a qualitative approach to investigate the subject under review.
- Tim Benijts, Wim Lagae, and Benedict Vanclooster. (2011). The influence of sport leagues on the business-to-business marketing of teams: The case of professional road cycling. Journal of Business & Industrial Marketing.